A wonderful example of effective corporate storytelling
This marketing video by Google Has all the elements of a great communication piece. The filming is great, it’s an inspiring and powerful bit of storytelling and it even contains a subtle but important underling message – that the human spirit transcends artificial political and cultural barriers.
The story is about 2 people displaced from the 1947 split of the country.
After the dissolution of the British Raj in 1947, two new sovereign nations were formed—the Union of India and the Dominion of Pakistan. The subsequent partition of the former British India displaced up to 12.5 million people, with estimates of loss of life varying from several hundred thousand to a million.
Soon after their independence, India and Pakistan established diplomatic relations but the violent partition and numerous territorial disputes would overshadow their relationship. Since their independence, the two countries have fought three major wars, one undeclared war and have been involved in numerous armed skirmishes and military standoffs.
Google mission is to take all the information of the world and delivery it quick and effortlessly. This message is clearly shown in these 3 minutes.
Comment by Jim King : “In just over three minutes Google delivers a beautiful corporate video that tells the story of two men divided by the partition and how their grandchildren use Google to help reunite them. The editing is wonderful, the cinematography simply stunning and the story itself packs a powerful emotional punch as the two men reunite in the last few frames of the video.”
This video is a brilliant example of great corporate storytelling. If Google continues to develop promotional marketing tools at this level they may just succeed in achieving both their altruistic goals and their business objectives.