Archive for the ‘Blog Posts’ Category

Phoenix Production company in uses security software

Saturday, January 25th, 2014

 

http://videohive.net/?ref=ImageavestudiosSecuring Your WordPress Site is Important

You’re probably thinking “There’s nothing valuable on my website. No one will bother breaking into it.” What you need to realize is that attackers are going after your visitors. They put stealth code on your website that pushes malware into your readers’ browsers.

According to SophosLabs more than 30,000 websites are infected every day and 80% of those infected sites are legitimate. Eighty-five percent of all malware, including viruses, worms, spyware, adware and Trojans, comes from the web. Today, drive-by downloads have become the top web threat.

— Security Threat Report 2012

So if your site does get cracked, not only do you waste hours cleaning up, your reputation gets sullied, security software flags your site as dangerous, and worst of all, you’ve inadvertently helped infect the computers of your clients and friends. Oh, and if the attack involves malware, that malware has probably gotten itself into your computer.

SEO and Branding in Phoenix Arizona – From Yoast

Saturday, January 25th, 2014

Link building, SEO & branding Copied from Yoast Publication
Video Production Phoenix area blog post
21 January, 2014 by Joost de Valk – 58 Comments

If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry has always jumped on every new tactic it discovered to get links at scale. The usual result is Google “killing” that tactic.
We’ve seen link buying, comment spamming, directories, etc. etc. It’s a long list of tactics that, in and of themselves aren’t bad, but when used at scale, go sour quickly. As they say: “too much of a good thing”. The latest tactic being hammered by Matt Cutts is guest blogging. As the owner of a fairly popular blog I can only agree with him: it’s gone too far.
In his post, Matt says:
In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.
If you check the list of authors on this blog, you’ll see people that either work here, I’ve personally worked with in previous jobs / projects and / or consider good friends. All of them are people with an opinion I respect on their respective topics. I didn’t need Matt to tell me that, I’ve always thought that was the only way to do it, because I respect my own brand.
I’m currently on my way back home from Silicon Valley, where I’ve seen and spoken to people at 9 different companies, both large and small. These guys needn’t really think about link building. Most of them are building something so cool, that people link to it because they like it. That doesn’t mean you can’t or needn’t do link building. In fact I advised one of them to amplify their link growth by doing a specific kind of outreach.
Branding is the new link building

Admittedly, I never did do that much link building and have been doing less and less of it. I was thinking as to why I never did, and it’s actually rather obvious if you look at our client list for our SEO consulting (I don’t mean our website reviews, but the consulting where I come on-site and do training and strategic and tactical work). We work for big brands. Not necessarily big companies, but all of them truly brands with a product or service we believe in. In fact, we’ve stopped doing SEO consulting for companies whose products we don’t believe in.
If you’re not willing to build a product or service people love (or at least talk about), and to attach a brand value to it that people will relate to, do you really think you deserve to rank?
Content marketing without branding is…

Like an airplane without wings: it won’t fly. You can have the best airplane chairs in the world, if you don’t put engines and a wing on that plane, you’re not going to get very far. In discussing this topic I got the counter argument that the best content for any specific topic should rank. I think that’s bullshit. Search engine result pages based entirely on the quality of content would look like **** too, just like results based on the number of links are. This is not simple math.
So SEOs have a choice: now that Matt has said guest blogging won’t work anymore, are they going to try and find the next disposable tactic? Will they remain tricksters? Or are they going to become real marketers? I think that as an industry we’ve been relying on crappy tactics enough by now.
I’ve made my choice quite a while ago. We invest heavily in branding. We have, Erwin, our illustrator and Mijke, our designer, doing lots of work for that. Together they’re responsible for the fact that people recognise that Barry, our new developer, works at Yoast just by seeing his avatar. So branding is one of our tactics and probably the most expensive one at that.
We also sponsor conferences, we speak at conferences, we write great content, we do some outreach, we even write the occasional guest post. You see, all of those things are tactics. If we relied on any one of them too much, we’d be in trouble, but we don’t. And yes, I think good branding is just as important for SEO as link building is.
These tactics are part of our larger strategy that is aimed at making us a bigger brand in the spaces of SEO, website optimisation, conversion rate optimisation and WordPress. So, what is your strategy and your goal? Which tactics fit into that strategy?

Control your mobile devices and games with your eyes.

Thursday, January 16th, 2014

It keeps getting more and more amazing watch this video about the way eyes will control the apps on your mobile devices and games.
THis video break-through makes searching for data easier and keeps the focus on what you are looking for or doing. This will only get better with time, as we can keep the attention of the active viewer on track and not all over the map. I would like to see Phoenix Google mapping completely revamped to fit this technology. As we move through out our daily lives with mobile communication devices it seems strange to have key boards, mice or other devices running the application. The future for video production and corporate communications will be creating videos that are interactive in scope and will take good preproduction skills to work on all possibilities of a project. (i.e. if this then that thinking.)
Directing and Producing this type of video will be challenging. I look forward to this and hope that I am still on this planet when we all can think our videos and not be held to devices.

Here is a very moving example of great corporate promotional story telling

Saturday, January 11th, 2014

A wonderful example of effective corporate storytelling

YouTube Preview Image

This marketing video by Google Has all the elements of a great communication piece. The filming is great, it’s an inspiring and powerful bit of storytelling and it even contains a subtle but important underling message – that the human spirit transcends artificial political and cultural barriers.
The story is about 2 people displaced from the 1947 split of the country.
From Wilkipedia:
After the dissolution of the British Raj in 1947, two new sovereign nations were formed—the Union of India and the Dominion of Pakistan. The subsequent partition of the former British India displaced up to 12.5 million people, with estimates of loss of life varying from several hundred thousand to a million.

Soon after their independence, India and Pakistan established diplomatic relations but the violent partition and numerous territorial disputes would overshadow their relationship. Since their independence, the two countries have fought three major wars, one undeclared war and have been involved in numerous armed skirmishes and military standoffs.

Google mission is to take all the information of the world and delivery it quick and effortlessly. This message is clearly shown in these 3 minutes.

Comment by Jim King : “In just over three minutes Google delivers a beautiful corporate video that tells the story of two men divided by the partition and how their grandchildren use Google to help reunite them. The editing is wonderful, the cinematography simply stunning and the story itself packs a powerful emotional punch as the two men reunite in the last few frames of the video.”
This video is a brilliant example of great corporate storytelling. If Google continues to develop promotional marketing tools at this level they may just succeed in achieving both their altruistic goals and their business objectives.

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THE POWER OF VIDEO MARKETING 7 Facts about using video on line.

Friday, December 27th, 2013

7. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

6. Of the 80% of internet users in Phoenix, who watched a video ad, 46% took some sort of action after viewing the ad.

5. The average user in Phoenix, spends 88% more time on a website with video.

4. Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words.

3.Video attracts people in Phoenix two to three times as many monthly visitors, doubles their time spent on the site (depending on the video) and has a 157% increase in organic traffic from search engines.

2. 58% of senior executives in Phoenix, prefer video over text.

1.Having your video on the your landing page of your site makes it 55% more likely to show up on page 1 of Google.

Sources:

(Source: Eloqua)

(Source: Video Brewery)

(Source: Brainshark)

(Source: Mist Media)

(Source: MarketingSherpa)

(Source: SEOmoz)

A FEW POINTERS WHEN HIRING AN EVENTS COMPANY FOR YOUR BUSINESS

Wednesday, November 20th, 2013

When creating a business event……IT always goes just right correct> Not always?
No mater how small or big the business event might be, it has to be well planned.
It is not easy to plan for an event today without seeking help of corporate events company( go to link for the 50 best)
http://www.eddiedeensranch.com/press/5th_annual_50_top_event_plan.pdf
They can help you organize the event wholly or partially. However short the notice is, they will help you plan for a successful event. The type of events company you hire is dependent on the type of the business event and your specific needs. You need to have an idea of what services the events companies provide to know what they can and cannot provide for you. The basic services offered by most companies include catering, arranging of venue, tableware and food, preparing invitations and suggesting themes among others.

Location is the key to a business event. The events company must look for a location that will not intimidate your audience. The location should also be in a place that is easily accessible and at central location. The event company must come up with an easy-to-follow route guide.
With a lot of event companies in the market, one must choose intelligently. Some of the basic things one should look for in these companies include track records; services provided not forgetting the incredibility of the company.

You do not have to spend too much to have a great event.
An events organizing company should understand your audience. The audience must be considered from the onset of the planning process. The companies must be able to incorporate the modern methods of holding events. There could be a need to stream the event electronically to the audience. This is because webinars are increasingly being accepted by most people nowadays.

One of the most stressing things about organizing a seminar or a workshop is acquisition of the right materials for your event. Some of them include audio and visual requirements, stage design, lighting, travel and accommodation. Events companies are usually allowed great discounts some of the suppliers and companies. They can easily get you a deal or great venues that are ideal for your business event.

Your events success is dependent on the variability of the services provided by the company. They should be the ones that you cannot arrange for properly on your own. Some of the services that most customers go for include site selection and logistics management. They must be good risk managers and must be around during your occasion to see to it that everything goes as planned. The must work out well with your budget allocation and be able to satisfy your needs and most importantly your audience needs. Flexibility is also an attribute they should possess to handle or adjust accordingly in case of any change of plans. For example if there are more guests that was initially expected.

Scheduling is very important to your business event. A good event company must know the correct time to hold the event. This is to ensure that many people attend your event which is the aim of the occasion.

Medical center marketing website and videos

Tuesday, November 19th, 2013

Here is the example of one of our projects to market a medical center.

We had no budget, no pre production information. They had no idea what they wanted except a few pictures of the location. We came in and interviewed the two primaries of the medical center and built a video from it. We can work this way but choose to have a bit more input from the client as to build a better product. However I believe this shines as a good example of our experience building products from our clients interviews.

4 Questions to Ask Before Hiring a Video Production Company

Tuesday, November 19th, 2013

I know that the people who call me don’t deal with video production every day and sometimes find it intimidating. To help take some of the mystery out of it, I developed this list of questions you should ask any video production company in Phoenix or anywhere else for that matter, when you first call them.

1. Are You a Match for our companies project?

You may call the best video production company in Phoenix, Video Media Productions for example,but if they specialize in one type of video, and you need another, you’ll want to figure that out right away. This is why calling Image Ave Studios. IAS has more than 1 production company at their figure tips. So …….
Detail your project a little and ask if they have experience with this kind of work. Ask for URLs of examples, keeping in mind that every video is different, so they probably won’t have a sample that’s just like your project, but they should be able to show something to give you confidence that they can deliver.

2. How Much Will it Cost?

Ok, this one is pretty obvious, but I bet it’s very important to you. To develop an estimate, the person on the other end of the phone should have some questions for you. Early in the call, they should ask you about your target market, and desired outcome. They’ll also ask about the general scope of the project. If they start throwing around packaged prices before getting some good info from you, they may be jamming your project into a cookie cutter mold, that serves their needs more than yours. No two videos are the same and the production company should pay attention to you and your project as individuals. Here’s some more information on pricing.

3. What will be Required of Me as the Client?

Some clients want to be involved in every step of the project, others are too busy to get involved with the nitty-gritty. Find out what level of involvement the production company will need to achieve your goals. At a minimum, you should expect to review their work at several stages of production and post production.

4. What is included?

Make sure you feel informed about what you’ll be getting. You can ask the person at the other end of the line to outline the whole process from initial concept to the deliverable in your hand. Then ask them what parts of those the production company will manage and specifically what they will deliver.

Any more questions?

Image Ave Studios has many different production companies that use our place. We can match up one that best fits your budget , your project,

POS video wins National Award – Walmart endcap

Wednesday, November 6th, 2013

Account: Troy Biosciences; The Better Fly Trap

Challenge/Concern:

How do you sell another “insect trap”? The challenge was how do sell a fly trap on TV? How do you get people’s attention? A company comes in that is not even in the business of flytrap’s and they want to know how to market this product? They brought a “fly trap” to us and asked us if we could help them sell this product to the consumer. Their first thought: They wanted a “standard” commercial. If we had done that, we would have left the job of “selling” up to the consumer. Our challenge was to create the need for this fly trap. We had to create the feeling that people could not live without it! In fact, their initial marketing efforts via magazine advertisement and radio were unsuccessful.

Impact: If this product was not successful, the division would have failed, a marketing director would have been terminated and the product manufacturing investment costs would have been at a loss.

Solution/Product:

Video Media Productions brainstormed and decided to answer the following: “What would make me want to buy this product?” Because VMP understands what people want, we decided on drawing attention to the problem not the product. We exaggerated the problem – the annoyance of “Fly’s”.

The final product ended up being their entire marketing campaign. (Commercial spot, logo, in cap design, in cap point of purchase and attention-getter for the POP video.). The Video Media final product was in actuality (3) unique marketing products in one. First, there was an end-cap POP video marketing the fly trap, secondly, there was an “attention getting” display that invited and enticed the people in retail stores to view the product via an IR chip. Third there was the television commercial.

Product #1:

The POP was a POV of the fly and its’ journey into invading the territory and infecting the food and the environment. How do you train Flies? On location how do you get fly’s to do what you want? The location was critical. The scene had to look like anywhere USA. The “Set-up” was a picnic scenario; we then called on the “trained” flies. We took a spy camera, attached it a 30-foot pole and simulated the flight of a fly. What it would see, what would it be attracted to?, etc. Our goal was to not only entrap the viewer into actually thinking they were the flies, but to create the feeling that the people were the fly. The fly had sound effects, “B52 bomber-like”. That sound would draw people into watching the video. It had to be short, attractive and wanting. During the process of close-ups and incredible editing, we were able to leave the viewer with the fact that they had the fly’s POV. Through the use of POV and third person filming, we were able to show the problem. The video started and ended with POV. Through third party filming we were able to show the problem and show what happens with the fly. Through point of view we were able to show the product. To film a fly doing what the script says, the cameras were set-up first and the set-up of the flies was set-up second. The fly needed to fly into a “pie” and land exactly where they wanted it. After he landed, the need was to have the fly excrete its’ waste onto the food. After that shot, the journey had to proceed. The fly needed to fly away into the sky to finish the journey. Once it has left the pie, the fly had to see a person lounging at a picnic. Before the fly flew into the picnic, we had to be informed about the habits and behavior patterns of the fly. Now, the idea is to go to POV of fly. We had to get the fly to land on the man’s nose, in the right direction, turn and fly away. At that point he is attracted to the product, the “Final Flight”.

We also trained people on how to use the product. Where to put it, and where not to put it. The end result was the fly was in the product. Through simulation of pheromone, the fly believes he is going to meet some “women”. The fly lands into the trap.

Product #2:

The “Attention Getter!”
The next challenge, was how to you get people to watch the video!?!? Alongside all of the various displays of products and their presentations, what could we do to make people WANT to watch! The answer: Video Media Productions researched a device that would trigger an animated voice that sounded like the “fly” from the movie The Fly. When people walked past the booth, the sound triggered the animated a voice to exclaim, “Help me!” People had to stop, look and listen. The viewer ship was phenomenal.

Product #3:

“The Commercial”
The final challenge was creating the commercial for the product. Video Media Productions created a (30) second commercial spot that marketed the fly trap, “Final Flight”. This commercial was to create more public awareness and name-brand association. It was not designed so that people would purchase, but that they would have name brand associations. We took animated pieces, (Warner Bros.) style of animation. It had to look just like a cartoon because the target audience of this product all grew up watching the toons, Bugs, Mickey, etc. We created the same picnic scenario and made it a very humorous situational comedy.

If we know what the target audience is and you clearly define the needs, you will always win:

Benefit/Result:

The end result was (3) products that were considered their entire marketing campaign. In the first month of sales, “40,000” units were sold. The “Final Flight” product was determined to be a HUGE success for the company and carried the division throughout that year. We managed to answer the question.. “How do you sell another insect trap?” Video Media Productions gained (4) Telly Awards for the products, the most prestigious 20th Anniversary Classic Telly Award and “The Communicator” Crystal Award.

Important Side Note:
Troy Biosciences was a company that made the most critical moneymaking decision when they requested Video Media to produce their products. They LISTENED to Video Media’s Director of Productions. They took the time to ask the questions and hand-off to VMP the authority and responsibility to produce, design and create the campaign.

The craft needs to be present

Tuesday, August 13th, 2013

The one thing that everyone working in the visual communications industry has in common—whether you are in advertising or design—is that we all got into this business because of our passion for art. Some of us loved photography, others film, while the rest just loved creating things.

The last 5 years, have made us all obsessed with technology. I personally spend at least 10 hours in front of some kind of monitor shining its light at my face each day. I began as an art director, so my background, I tried photography, I tried product packaging, I shot commercials, worked on film and more. But the Internet has made us obsessed with the power of social media, and it has torn us away from reverence for the art and craft at the core of what we do.

This is a constant complaint I hear from creative directors hiring juniors out of schools, because the portfolios are coming out with highly integrated campaigns that have iPhone apps and geolocation ideas, but no craft.

So is craft worthless? Did art take second place to technology?

Well if it did, then we might as well hang up our hats and quit our jobs. Because if you think about it, art and craft are the only things that separate us from clients.

Have you ever done a product shoot for food with a good photographer? It was great to see the photographer spend hours arranging lights and meticulously placing every drop of fake bottle sweat (actually, it was glycerin) with a toothpick. Now, with campaigns being complex hybrid solutions over multiple media channels, it’s harder to focus on each piece and give all the attention to craft that it deserves.

Nevertheless, I think we have reached a point in our industry where it’s time to flock (I predict a high-flock rate in the next year or two) back to craft.

Why? Because there is just too much stuff out there.

Three years ago, you could get away with taking a brand to the iTunes store with a funny app. Nowadays consumers judge apps not only on functionality, but on how slick they are. One good example is Clear, a to-do list that is just absolutely gorgeous. I don’t think the idea would have worked if the designer hadn’t spent so many hours polishing the color palette, typography and user experience.

Another example? Remember the Johnnie Walker Man Who Walked Around the World ad? Without incredibly polished acting, and a beautifully gorgeous shot, would it have received so many views? Need a more recent example? Think of how much craft went into the Spice Guy.

If a commercial message of any kind is to stop me… it’s going to have to be absolutely arrestingly beautiful.

I might run two international award shows, but the truth is that I don’t own a TV, and I also don’t subscribe to magazines or print publications anymore. The world has changed. If a commercial message of any kind is to stop me — whether it is direct mail, or an event, or an app, or a cinema commercial — it’s going to have to be absolutely arrestingly beautiful. Why? Because I’m consuming media like never before. Don’t believe me? Well look at your own habits. All the shows that we’re now all addicted to, like Mad Men, Boardwalk Empire and Downton Abbey… what do they have in common?

The answer is craft. They are more polished and art directed than most movies are these days. Our eyes eat up every single detail on the screen, and we’re enjoying it. It’s the reason why I bet that most of the people reading this article have spent more money on television series’ and show downloads (or DVD’s) than on movies this year. Am I wrong?

The same parallel applies to those of us working in communications. The products we buy, the commercials that make us act and the stores we go into need to become more and more beautiful. To do that, art directors, designers, copywriters and creative directors have to slow down, take a deep breath and go back to the roots of our business. An online campaign cannot be just interactive and funny, it has to be gorgeous. A banner cannot just be clever, it has to have beautiful typography. The copy on a Facebook post has to be re-written 10 times until it is catchy and clever. The photos we use on our ads have to be good enough to make you want to lick the screen on your brand new, retina display iPad.

Don’t be afraid. Technology is not king in our industry. Craft is. We’ll never be able to ‘catch up’ with technology. We’ve reached a pace at which no one, and I mean no one, is able to write a book about technology because it changes so damn fast. So don’t try to fight that fight. Craft and art in advertising and design, on the other hand, are the skills that define your trade. If we lose them, we’ll become nothing more than programmers. And trust me, as a creative, I know that math and science are not our strong suits.

So let’s go back to our roots, and let’s make communication beautiful again. It’s what we get paid for, and what drove us into this business. More importantly, it’s what makes us tick.